100 Ways to Create a Great Ad
Author(s): Tim Collins
100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
Product Information
Tim Collins is originally from Manchester, England and now lives in London. Following a successful advertising career, he has written numerous books for children and on humour including The Little Book of Twitter: Get Tweetwise! (2009).
General Fields
- :
- : Laurence King Publishing
- : Laurence King Publishing
- : 03 August 2014
- : United Kingdom
- : 04 August 2014
- : books
Special Fields
- : Tim Collins
- : Paperback
- : Aug-14
- : 659.1
- : 208
- : 340 colour illustrations